DRIX - Better Soda

THE OPPORTUNITY :

Drix entered the functional beverage space with a clear challenge, to compete with mainstream sodas while delivering real functional benefits.

THE PROBLEM :

Most prebiotic drinks feel either clinical or gimmicky, limiting their ability to scale or command premium pricing.

THE APPROACH :

Position the brand as better soda, not a substitute.
Taste leads. Culture supports. Health backs it.

THE OUTCOME :

A bold and scalable brand system built to drive retail visibility, cultural relevance, and long term product expansion.

Today, Drix is available across 15+ cities and 270+ stores, spanning cafes, restaurants, retail outlets, and lifestyle destinations, while continuing to grow through strategic collaborations and culture-led partnerships.

Highlights

• Collaborated with Marty Supreme and PVR INOX Pictures for a cinema-led brand integration across India.
• Built a presence within Bengaluru's Nothing Flagship Store experience through Practically Sobar, aligning the brand alongside one of the country's most influential technology and lifestyle destinations.
• Available across 15+ cities and 270+ stores through a growing network of cafes, restaurants, retail outlets, and lifestyle spaces.