Practically Sobar
Overview
Practically Sobar is India's first sober cocktail bar. A place that takes zero proof seriously without taking itself too seriously.
The brief was to build a brand identity that felt genuinely fun and social rather than preachy or wellness coded. No clean lines, no green leaves, none of the visual language that usually follows the word sober around.
Year
2024
Location
Bangalore, India
Client
Practically Sobar
