JP Living
Overview
JP Living is a co living PG designed to move beyond the limitations of conventional shared accommodation, positioning itself as a more modern and thoughtfully built alternative.
The focus was to create a brand that reflects independence, safety, and everyday comfort, without falling into typical PG or hostel visual cliches.
The identity uses a clean, contemporary visual language with a distinct use of color to create visibility, recall, and a sense of approachability across physical and digital touchpoints.
Designed to scale across signage, space, and communication, the system ensures consistency while positioning JP Living as a more relevant and future-ready co living experience.
Year
2023
Location
Panvel, Mumbai
Client
JP Living